CEO Noah Kerner has been selected as one of Adweek's Young Influentials of 2012.
See Morenoise created Falling Stars, an iOS app for Trident played 5MM times and featured in iTunes "Staff Favorites."
"noise has been pushing true creativity on Facebook since the very beginning." -Sheryl Sandberg (COO, Facebook)
More TestimonialsWe invent new ways for companies to grow business among young adults (16-34). We call it business invention.
WE ARE A HYBRID OF INNOVATION, PRODUCT AND MARKETING SERVICES. TO SERVE ANY AUDIENCE IN OUR BREAKNECK CULTURE, WE BELIEVE IT'S ESSENTIAL TO COMBINE ALL THREE WITH EQUAL WEIGHT.
- We've landed another exciting project from Intel.
- We've begun working with EA, starting on a project for the soon-to-launch Battlefield 3
- In collaboration with Vice, Intel and Dell noise created and developed the new music site Noisey described by the Washington Post as "MTV the way MTV once was."
- We've been awarded for "innovative marketing solutions" by Facebook.
- Our vitaminwater program, flavorcreator, was touted as one of the top 20 social media campaigns ever by forbes.com. Check it out.
- We conceived and designed the new Six Flags social game, set to launch in beta on June 28th.
noise has been pushing true creativity on Facebook since the beginning. The team understands how to connect with consumers on our platform and build campaigns that create meaningful and lasting impact for their clients.
When it comes to new media concepting and marketing, noise is the best fucking company on the planet.
The most important thing that noise has done to move our brand forward is not founded in what we've asked them to do, but based on their keen consumer insights and unique perspectives, telling us what, why and how to do the freshest and most authentic things to change our business - and then, of course, executing it flawlessly.
noise is the future, as are we.
Unique consumer insights, a knack for finding compelling ways to connect with our target, and deep relationships inside the nightlife and entertainment industries are what distinguish noise. Over the past four years they have consistently delivered for Bombay Sapphire, evolving and driving our urban programs, building the brand's aspiration and creating buzz.
This is the company to go to if you want to influence the choices of that fickle, unpredictable 20-something crowd.
noise's understanding of the power of fan bases - and their unique ability to identify and create new opportunities for fans to connect with each other online - made a huge impact upon readership and sales.
Our experience with noise set a new benchmark for "grassroots marketing." They create a dialogue with consumers that truly is a two-way communication. noise's talented people are tapped in to what turns young consumers on and they listen keenly to what consumers say. This in turn gives noise - and our brand - huge credibility with consumers under 25.
CEO Noah Kerner has been selected as one of Adweek's Young Influentials of 2012.
TechCrunchnoise's Intel Innovators program is called a "great program" in a TechCrunch feature story.
adweeknoise's Intel Innovators program is highlighted in Adweek.
Mashablenoise's J.P. Morgan global career recruitment efforts are featured on Mashable as one of the best practices for banks.
Mashablenoise's New York offices are featured in Mashable's "15 Digital Agency Work Spaces That Evoke Creativity."
AdweekCEO Noah Kerner is featured in Adweek's "Portraits: A portfolio of the new breed of creators, builders, performers, sellers, and stars."
Apple'N'Appsnoise's Trident Vitality Falling Stars app is named "App Of The Day" on Apple'N'Apps.
Sierra Club Green Life Blognoise's Progress Thru Processors is highlighted on the Sierra Club's Green Life blog.
Washington PostNoisey, the music site we created with Vice, Intel and Dell, is featured in the Washington Post. "It's MTV the way MTV once was...a gorgeous interactive video site, with a slick interface...I'll put my money on Noisey for music lovers."
ClickZnoise's recent Trident Vitality campaign is featured on ClickZ.
CampaignThe recent acquisition of noise by the Engine Group is featured in Campaign Magazine.
PR WeekThe recent acquisition of noise by the Engine Group is featured in PR Week.
NYTimes.comthe recent acquisition of noise by the Engine Group is highlighted on NYTimes.com
Ad AgeThe recent acquisition of noise by the Engine Group, London’s largest independent communications and marketing company, is featured in Advertising Age.
Wirednoise's Progress Thru Processors Facebook program for Intel is featured on Wired.com
Ad AgeAdage highlights noise as a new addition to Kraft's agency roster.
Inside Facebooknoise's vitaminwater flavorcreator is featured on Inside Facebook.
Media Postnoise's vitaminwater flavorcreator is featured on Media Post.
forbesnoise's vitaminwater flavorcreator was considered to be one of the best ever social media campaigns by Forbes.
IGNnoise's latest creation, a new social game for Six Flags called Mascot Park, is featured on ign.com.
mobile marketernoise's Six Flags iPhone application is featured on mobilemarketer.com
mobile crunchnoise's Six Flags iPhone application is featured on mobilecrunch.com
i MEDIA CONNECTIONnoise's vitaminwater flavorcreator and new vitaminwater website are featured on imediaconnection.com
HOTEL CHATTERnoise created and recently launched the new Thompson Hotels website, which is featured on hotelchatter.com
CNBC Newsnoise CEO, Noah Kerner participates in Q&A with Katie Couric on CBSNews.com
Horizontnoise represents a new and aggressively ambitious generation of viral marketing that has been brought back to life by the Internet Age... Such techniques made Hotmail the e-mail provider for millions and brought worldwide recognition to the electronic greeting card company Blue Mountain.
The New York ObserverPartner, Noah Kerner, discussing nightlife and the ramifications of bottle service on scenes.
Publishing TrendsPartner, Noah Kerner, discussing the effectiveness of online marketing and noise's efforts on behalf of Simon & Schuster's "Love & Death."
Advertising Age"Viral agency noise, New York, seeded hip websites and message boards with non-branded streaming videos a month prior to the launch... Within two weeks of the launch, 30 million impressions of Thirst clicked through..."
"noise is a boutique marketing firm that specializes in word-of-mouth campaigns for lifestyle products like video games and liquors (including Bombay Sapphire)."
"This is the world of viral marketing, where word of mouth can be more influential than an advertisement, products catch on through casual chitchat, and everyday people act as marketing agents. noise is one of the best-known at this form of marketing."
"[noise] uses a grassroots person to person approach... subtle and cool."
noise President and Managing Partner, Noah Kerner, featured in Billboard Magazine's "Top 30 Under 30" as driving the fields of music and entertainment forward with artistic and business vision.
Newsweek"The attention of young urbanites has long been the holy grail of modern marketing. Now some of the largest brands - Coca-Cola, Coors, and VH1 - are using the marketing tactics of [noise] to break through."
"[noise] is the company to go to if you want to influence the choices of that fickle 20-something crowd... It's called viral marketing - as in virus. Somebody tells two friends who then tell four friends, and so on, until the infection takes hold."
noise CEO, Noah Kerner, pens Open Editorial feature in Advertising Age about the right way to share brand equity in order to win brand authenticity.
Billboard Magazinenoise CEO, Noah Kerner, discusses how consumer brands can break into the overcrowded entertainment market.
Billboard Magazinenoise CEO, Noah Kerner, comments on the need for brands to take themselves less seriously.
DNRnoise CEO, Noah Kerner, speaks with Chasing Cool co-author Gene Pressman at the annual Fairchild CEO Summit.
The New York Timesnoise is featured in the New York Times Magazine for its work with Facebook and Chase.
BrandWeeknoise is highlighted in BRANDWEEK after launching the new Sunkist Soda ad campaign and online webisodes.
Promonoise's Back to Campus program on Facebook for Sears is featured in Promo Magazine.
Cnetnoise's Progress Thru Processors Facebook program for Intel is featured on Cnet.com
Fast Companynoise's Progress Thru Processors Facebook program for Intel is featured on fastcompany.com
WSJ ONLINEnoise's vitaminwater flavorcreator is featured in the WSJ online.
MASHABLEnoise's vitaminwater flavorcreator is featured on mashable.com
FAST COMPANYnoise's vitaminwater flavorcreator is featured on fastcompany.com
CNETnoise's vitaminwater flavorcreator is featured on Cnet.com
ADWEEKnoise's vitaminwater flavorcreator is featured in Adweek.
STAR MAGAZINEnoise's vitaminwater flavorcreator is featured in Star Magazine.
THE COOL HUNTERnoise's vitaminwater flavorcreator is featured on the coolhunter.net
Be respectful. It's a mantra that applies to our clients, co-workers, and consumers alike.
Chase wanted to improve brand health and acquisitions among college students.
Based on the insight that over 90% of customers stick with their first bank, we created the first credit card to reward responsibility. It was also the first program born on Facebook. We developed the brand, product, card design, rewards program, partnerships, marketing campaign, and operationalized the business. We still manage the product today.
Acquisition numbers were 3X projections and the brand became the 'most relevant' among college students within 6 months. Chase was rated highest among all banks for 'being innovative.'
As part of the Chase +1 product launch, we needed to create a one-stop rewards center that would offer up all products relevant to our audience.
We partnered with Amazon to build the first white label version of their store which we implemented on a standalone URL and inside Facebook (this was the first commerce experience inside Facebook). This meant that students could redeem points for virtually any product they wanted. We also integrated Chase Foundation partners like Teach for America into the store so students could donate points to charities. We handle all partner management, customer service inquiries, fulfillment, warehouse management, order processing, SEO, analytics and points allocation for the store.
Our Chase +1 program was recently featured in Mashable’s “History of Advertising on Facebook” infographic. It’s the only program featured.
We have worked with Facebook since its inception. Over the last several years, we have launched Facebook’s API, created Facebook’s first application and built the first iteration of Facebook Connect.
Sears wanted to increase brand relevance and sales among incoming college freshman.
Based on the insight that arriving freshman are ill-prepared for what awaits, we created the "Campus Ready" platform which included the world's first collaborative dorm room design tool. This allowed incoming freshman to create a virtual design of their new dorm room with their new roommate, and of course purchase the items selected.
Sales exceeded targets by >35% and average time spent with the program was 5 minutes.
We were challenged to build new brand experiences for Six Flags. So we created the Six Flags Music brand, helped execute and promote their in-park music series, created original social games and built an in-park mobile application.
The mobile application delivered 230,000 users and became a top 75 entertainment app. Our second social game, Hidden World, saw 1% of players buying virtual goods. And the music brand/series consistently led to dramatically increased park attendance.
Sunkist wanted to improve brand relevance among 16-18 year-olds.
We created and launched a new brand positioning and campaign, 12 Ounces of Awesome, which for the first time used interactive as the exclusive media channel and delivered 60MM video views across the web. Our original content was featured organically on the homepages of Funny or Die and Break.com. The program delivered lifts across various brand health criteria.
Thompson Hotels wanted to create an improved website experience and increase online bookings.
Since Thompson guests expect the perfect mix of service, style and location, we created a new website that combines a simple booking process, enhanced design, and lifestyle content experience.
Since relaunch, online bookings have increased by 25%, the bounce rate was reduced from 82% to 33%, average time spent on the site increased by 7X, and page views increased by 465%.
Trident Vitality wanted to bring to life the ingredients in their best-selling flavor, Awaken.
We created Falling Stars, an iOS app for Trident Vitality that allows users to build a world of music in seconds using the product's ingredients.
The app has generated 750K downloads, 1.3MM shares, and 5MM plays. It has been featured in Staff Favorites, What's Hot, New and Noteworthy, and has been a top 10 free entertainment app and top 100 free app in iTunes. Falling Stars is rated 4.5 stars with almost 1,300 ratings.
Vice, Intel and Dell wanted to create a new music platform to revolutionize global music discovery.
We collaborated with Vice to create the heartbeat of global music - an online music destination that spans 30 markets and presents original content about the world’s best emerging musicians.
Soon after the site launched, the Washington Post wrote: “It’s MTV the way MTV once was...a gorgeous interactive video site with a slick interface...I’ll put my money on Noisey for music lovers.”
vitaminwater wanted to build excitement for the brand among young adults.
We decided to open up the product development process by building the "vitaminwater flavorcreator" - an interactive platform that allowed fans to collaboratively create the next vitaminwater, called Connect. We developed the brand, platform, marketing strategy and marketing campaign.
1mm vitaminwater fans ultimately participated, leading to a 1000% increase in Facebook fans, an average 7 minutes per user spent on the platform, 40,000 virtual bottles created, 30MM PR impressions, and the program being named one of Forbes' top 20 social programs of all time.
noise launched the white label version of Amazon.
For 6 years, noise developed and ran urban marketing for Bombay Sapphire which grew market share among this audience from 6% to 15%.
noise has worked with Chase for over 7 years and developed Chase +1, the first card for students that rewards responsibility rather than spending. The card transformed Chase into the credit card brand "students believe is best to have."
noise conceived and executed Chevrolet's first integrated grassroots campaign for the launch of the Chevrolet HHR, rolling out street teams in 17 US markets, delivering more than 300 press hits in four months and compiling user-generated video footage for a 17-minutes Jay Leno segment.
Coca-Cola was noise's first corporate client. We have handled creative, digital and innovation work for brands ranging from Powerade and vitaminwater to Sprite and Vanilla Coke. We were credited with launching the company's first viral campaign for Powerade. We continue working with the company.
noise launched Facebook's API feed, created its first "application," and rolled out the first iteration of Facebook Connect. We also put the first store and major brand website inside the social network.
noise created a new client-agency model with Panasonic with our team functioning as the creative and marketing department on a spinout of the company designed to create new products for Gen Y.
noise created one of the highest rated, top downloaded branded apps in iTunes. Called Falling Stars, this iOS app for Trident Vitality allows users to build a world of music using the product's ingredients. The app has been downloaded 1MM times and played over 5MM times. It's been featured in Staff Favorites, What's Hot and New and Noteworthy. It was a top 10 free entertainment app and top 100 free app in all of iTunes. And it's rated 5-stars with almost 1,000+ ratings.
noise conceived, developed, and marketed vitaminwater's Flavor Creator, an interactive platform that gave fans the power to define the flavor, vitamins and packaging for a new vitaminwater product. The program drove one million new fans on Facebook, engaged users for almost 7 mins on average, and became one of the top 20 social programs of all time according to Forbes.
Noah began his music career as a DJ at 14, spinning in nightclubs across the country, performing as stage DJ for artists like Jennifer Lopez, and appearing on The Today Show and The Tonight Show. In college, Noah founded and developed the first online hip hop one stop, which led to a position managing online marketing for the VH1 Group a year after graduation. After a short but educational stint trapped inside the walls of corporate America, Noah co-founded noise at 25 and subsequently the music agency Soundproof, in partnership with Irving Azoff and Jordan Bratman. He’s been happy ever since.
At 29, Noah’s first book, "Chasing Cool," was published by Simon & Schuster. Co-authored with creative visionary and co-CEO of Barneys, Gene Pressman, the book’s examination of branding and popular culture is furnished with insights from over 70 of today’s business visionaries ranging from Clive Davis, Bob Pittman, and Russell Simmons to Ian Schrager, Richard Meier and Tom Ford. Chasing Cool has been featured in such media as NPR, CBS News, Forbes, WWD, The Financial Times, BRANDWEEK, Vanity Fair, GQ and was highlighted as one of Advertising Age’s “Top 10 Books You Should Have Read” in 2007.
Noah has been featured in Billboard Magazine’s “Top 30 Under 30” most influential business executives and as one of AdWeek's "top 20 under 40." He has keynoted conferences for Old Navy, Moet Hennessy, Fairchild Publications, and eBay and contributed editorial to Advertising Age and Departures Magazine. He was also recently elected to the board of Russell Simmons’ "Global Grind." Noah is a graduate of Cornell University where he studied Economics and Psychology.
Smith is a new media product veteran with 15+ years of experience in online product management, execution and operations. Smith was most recently SVP, Online at Current TV, a global media company founded by former Vice President Al Gore. Under Smith’s leadership, Current’s website won the 2007 Webby award for Best Television Website and the 2007 Emmy Award for Interactive Television. Smith started his career at GeoCities (Yahoo!) and has held Senior Product Management roles at several consumer facing web start-ups including ReacTV, Blend MediaWorks and Sawyer Media Systems.
Adam started his career running marketing for the technology think tank Meta Group before founding a New York production company. In 1998 he became President of Gen Art and over the next decade he transformed the organization into a leading arts & entertainment brand and lifestyle agency. In 2007 he was recruited to run consumer and college marketing for Current TV and subsequently launched a branded entertainment/content development company in collaboration with NYC nightclub The Box and Chicago’s Legacy Marketing Group. Adam joined noise in September 2009 to launch noise's San Francisco office and lead west coast operations and business development.
Prior to joining noise, Jeff was Partner, Executive Creative Director at Southpaw, a content creation and digital solutions shop, where he created (wrote and directed) original content for Comedy Central, Atom Films, Sports Illustrated, Jib Jab, Hungryman Films and blue chip brands JC Penney, Honda, VH1, Lipton and Nike/Starter. In addition to having extensive experience in the world of digital content and branded entertainment, Jeff has worked as a Creative Director at Cliff Freeman & Partners where he created integrated campaigns for Ultimate Electronics, Shoney’s, CBS, The Sports Authority and Virgin Healthcare, and as a writer/director at Station Films where he directed commercials and short form content for Wendy’s, NY Lottery, NHL, CBS College Sports, Spike TV and Dunkin' Donuts. Other previous career pit stops include directing and producing a feature length documentary entitled “A Fall in Dreamland” and working at OMD in the Ignition group doing communications planning and developing ROI driven media applications.
A product of New York University’s Stern School of Business, David Sandler is a marketing enthusiast and consumer of all things business and technology. He has 10 years of experience in marketing and advertising, and started pursuing his MBA while at Digitas, where he served as a strategic advisor to American Express and Comcast. After leading breakthrough programs such as My Wishlist and Going Once, and helping establish the Social Media practice, David departed Digitas for Scholastic to be Director of Digital Marketing for the Trade Division. Early in his career David also worked at Evolution Talent Agency, assisting music industry icon Jonny Podell, and working with artists like Sammy Hagar, Alice Cooper, Cyndi Lauper, The Allman Brothers, and Gavin DeGraw. David currently lives in New York with his lovely wife, Stacey, and beautiful daughter, Rylee.
Prior to joining noise, Cory was a Sr. Brand Director at Momentum Worldwide charged with leading experiential, digital and content-based initiatives for brands such as American Express, Bacardi, Budweiser, YouTube, New Balance, and MTV. Before his role at Momentum, Cory was one of the first Strategists hired at creative boutique agency, Mother New York. In 4+ years, Cory played an integral role in leading the development of integrated campaigns for clients such as the NBA, Target, Virgin Mobile, 10 Cane Rum, Dell, Miller Brewing Co., and J&J. He was also instrumental in the agency’s new business efforts, and the creation of Mother Experience; a division devoted to developing innovative digital and physical brand experiences. Cory has also co-founded Berger Shop, a marketing consultancy that develops word-of-mouth campaigns for clients such as MSG (NY Knicks), LA Times, Jaguar, and Hotbox Sports.
Pamplona, Spain. July 1997. Reflecting on his recent travels, and the state of college marketing back in the U.S., Andrew decided to quit his sales job at the Washington Square News and start his own marketing and promotions company. Only a junior at NYU, Andrew quickly amassed a client list including MTV, Paramount, Nike, Aspen Ski Resort and Playboy. He joined noise in 2004 to continue his game-changing work. In his spare time, Andrew can be found scouring the net, planning his upcoming Black Friday escapade.
In addition to being nominated for numerous Rich Media awards, James Li has produced mini-games for vitaminwater, Six Flags and CBS, and designed websites for Powerade, Nintendo, and Outkast. James was made in Taiwan. His roommate, a cat named Chicken, was born in Long Island. This odd couple celebrates their love of cartoons, collectibles and comics in a broom closet/apartment large enough to comfortably sit with a Nintendo DS and a Big Boa G.I. Joe action figure.
noise is always seeking talented hard-working, creative people to join our team.
If you feel this could be the place for you, please check out the open positions below
and submit your resume.
noise is seeking a smart, passionate marketing mind to provide both strategic and tactical leadership for a key group of client partners. The Client Services group is responsible for successfully leading client relationships, defining brand strategies, building and driving great programs, and coordinating internal creative, marketing and product teams.
The role requires an incredibly dynamic, entrepreneurial, and strategic thinker. As a matter of practice, we look for hybrid types: synthesizers who can marry inventive ideas with strategic thinking and air-tight execution.
Responsibilities
• Own the client relationship and be their trusted day-to-day partner
• Grow existing business through client relationships
• Collaborate with internal teams to develop inventive marketing strategies to reach young adults
• Oversee the entire creation process of new interactive products
• Maintain awareness of digital platform evolution and implications on client work
• Collaborate on research reporting and constantly work to refine programs based on results
• Efficiently manage client programs, timelines and budgets
• Development of briefs, RFP’s and SOW’s, including project scoping
• P&L management
Qualifications
• 6-8 years account management/client services experience and interactive program development
• Proven track record of successfully keeping multiple projects on track and managing diverse groups of internal teams
• Experience working with, analyzing and optimizing social media platforms a plus
• Great presentation and interpersonal skills
• Self-starter and, simultaneously, a team player
• Strong organizational skills and attention to detail
• Ability to thrive in a fast paced entrepreneurial environment
• A distaste for the words “no” and “can’t”
noise is seeking a smart, passionate marketing mind to provide both strategic and tactical leadership for a key group of client partners. The Client Services Group is responsible for successfully leading client relationships, defining brand strategies, building and driving great marketing plans and programs, and coordinating internal creative and product teams.
The role requires an incredibly dynamic, entrepreneurial, and strategic thinker. As a matter of practice, we look for hybrid types: synthesizers who can marry inventive ideas with strategic thinking and airtight execution.
Responsibilities
• Client and partnership management
• Development of briefs, RFPs and SOWs
• Efficiently oversee all client programs, timelines and budgets
• Execute marketing plans
• Coordinate the creation of new interactive products
• Collaborate on research reporting and constantly work to refine programs based on results
• Collaborate with internal teams to develop inventive marketing strategies to reach young adults
• P&L management
Qualifications
• 4-6 years of client services experience and interactive program development
• Proven track record of successfully keeping multiple projects on track at the same time
• Great presentation and interpersonal skills
• Self-starter and, simultaneously, a team player
• Strong organizational skills and attention to detail
• Ability to thrive in a fast-paced entrepreneurial environment
• A distaste for the words “no” and “can’t”
The Project Management team keeps our business running on-time, on-budget, and on-brief. Any member of the group must have an unquenchable thirst for getting things done. They are “clipboarders” who keep every project on the right track, continually look to mitigate risk, and give people a healthy dose of “tough love” when deadlines approach. A project manager will be dedicated to select accounts, and over time be given a growing number of responsibilities and larger accounts to own.
noise is seeking a talented and driven project manager to help manage multiple, simultaneous digital projects. We are seeking a candidate who:
• Understands the digital project lifecycle
• Loves developing and managing project plans
• Is skilled at resource management
• Has a passion for getting things done, on-time
• Possesses an entrepreneurial spirit
• Respects the creative process
• Loves being challenged
General Responsibilities
• Create and manage project plans
• Resource scoping and allocation
• Facilitate internal/external communications
• Develop status reports for the account team
• Project trafficking throughout the agency
• Project accounting: budgets, hours, and expenses
• Effectively apply noise methodologies
• Manage reducing risk on projects
• Ensure all project milestones are hit
Basic Qualifications
• 3-5 years of digital project management
• Successfully launched websites, applications, and other digital products
• Great interpersonal skills
• Self-starter and, simultaneously, a team player
• Strong organizational skills and attention to detail
• Ability to thrive in a fast paced entrepreneurial environment
Additional
• Experience using Workamajig (Creative Manager Pro)
• PMP Certification